Organizer: StudyIn in association with Essex Business School, University of Essex, UK
About the Masterclass
- When: When: 13th March 2026
- Time: 2:30–3:30 PM IST
- Free Registration
- Mode of Participation: Virtual
- A certificate of attendance will be provided to the participants
Masterclass Host: Dr Jordan Lazell – Lecturer in Marketing & Academic Director of Student Recruitment, Essex Business School
- Progress in artificial intelligence technology is dramatically changing the way businesses operate.
- In this Masterclass, you will take a closer look at how AI is changing managerial tasks, roles, and responsibilities.
- In this Masterclass, you will gain: Learn about the capabilities of AI and how they are utilised by businesses
- Explore how AI supports decision-making and operational processes
- Take part in an activity considering how three business challenges could be solved through AI
- Understand some of the key challenges and issues associated with AI
- Discover how effective managers can navigate AI-related risks and complexities
- This session provides practical insight into how AI is shaping the future of management.
Dr Jordan Lazell is a Lecturer in Marketing and Director of Student Recruitment at Essex Business School, University of Essex. His research explores food waste, examining consumer behaviours as well as the operational and retail practices of businesses and voluntary sector organisations. He has a particular interest in surplus food supply chains and their role in supporting community organisations tackling food poverty. Dr Lazell has also undertaken research on sustainability topics, including the Circular and Convivial Economy.
